InnovateHER – a Competition for Women, by Women. That’s Mamava.

Two weeks ago, Mamava was invited to pitch our business at the local InnovateHER competition hosted by Vermont Center for Emerging Technologies (VCET) and Hotel Vermont. The InnovateHER competition is a national competition, which kicks off locally and provides an opportunity for entrepreneurs to showcase products and services that:


  • Have a measurable impact on the lives of women and families


  • Have the potential for commercialization


  • Fill a need in the marketplace


The winner from each local competition is then eligible for nomination to go to the national event in Washington, DC on March 16th and 17th. Up to 10 finalists will pitch at the national event for the Top Three cash prizes totaling $70,000 provided by Microsoft.


Of the 37 companies who submitted pitches, six were selected to pitch at last night’s event. Mamava and:


Joyryde – an app with a mission to eliminate the hazards of distracted driving through the encouragement of a positive reward system.


Recontext – a business focused on translating the abundance of school data into user friendly content, so that it may be better understood and interpreted, delivering more applicable feedback to schools and communities.


WheelPad – a company providing private, but also community-centric living accommodations for elderly and/or handicapped individuals.


ThinkMD – an app providing global access to health care through a mobile evidenced-based pediatric “medical intelligence” platform.


BioFlag – a cancer research based company that focuses on flagging the carcinogenic cells and, by watching those cells over 24 hours, determines the most effective treatment.


Just hours after her flight home from a visit to the Minnesota Vikings (more on this later!), and a few quick practice run-throughs in our new office space, Sascha kicked off the night with a presentation about a familiar “wonder elixir that helps prevent illness, reduce obesity, and support brain development…. and it’s essentially free.”

As per usual, Sascha was inspiring, and the message of Mamava caught both the attention of the audience and the judges. We couldn’t be more honored and humbled to be offered the $10,000 winning prize, and what’s more – the potential opportunity to attend the national InnovateHER competition next year. Expect more details to follow on that!


Thank you VCET, EPSCOR, and HotelVT Burlington for your support!